Succesful Workshop “Business Opportunities in India” at the first European PDA Congress in Berlin

Together with industry experts and academia Dr. Jörg Straßburger participated in a round table discussion about business opportunities in India at the PDA (Parenteral Drug Association) Congress on 27. June in Berlin. In his presentation he outlined the tremendous opportunities for European pharma and medical companies and their suppliers. He showed that the Indian pharma and healtcare market is is one of the fastest growing markets worldwide and that India already today is the largest supplier of generic medicines in the world. Dr. Straßburger also outlined to the participants which approach is the most promising depending on their business model but he also mentioned about problems and challenges companies might face in the Indian market. In the subsequent round table discussion he explained that problems while entering the market or during growth projects can be avoided if companies involve competent partners at early stages. As a conclusion the participants realised tha the strongly growing importance of the Indian market was underestimated and that more commitment  is necessary to capture the growth opportunities the Indian market offers.